A growing organization: reviewing, revising, refreshing, relaunching.

Running this game for 5 Years... 

Since 2020 PrideXtended has been providing resources to the Black LGBT+ community in Massachusetts. Starting from grassroots endeavors the organization has crossed the five year mark and has grown in many ways. This project is a refresh is to aid in the growth, strategy, and cohesiveness for the next 5-10 ± years.

Two Main Focuses

Brand Refresh

After 5 years and a multitude of new endeavors there is a opportunity to update the visual Identity and branding as the previous branding may not feel connected to where PrideXtended is now.

Merchandising

PrideXtended would like to offer merchandise to celebrate the launching of the brand refresh highlighting the updated logo and refined message.

Brand Refresh

Brand Position

“A culture bearer is an individual deeply connected to their heritage who actively preserves, practices, and transmits cultural traditions, arts, values, and knowledge to others, ensuring their community's unique identity and wisdom continue for future generations. They are stewards of ancestral knowledge, often artists, musicians, or elders, who embody and share the aesthetics, practices, and beliefs of their people, keeping living traditions alive.”

PrideXtended as a Culture Bearer.

PrideXtended as a Culture Bearer.

Visual & Brand Guidelines

Marketing

Social Media

Social Media